# How to track share of voice on Reddit

Canonical: https://redwatcher.com/how-to-track-share-of-voice-on-reddit

**In short**

**Share of voice on Reddit is your brand's mentions divided by the mentions of your brand and every competitor you track added together, times 100, over the same period and subreddits.** Track all of the names in one Redwatcher project, then count each name's matches in the inbox filter or in a sheet fed by the webhook.

Redwatcher is a Reddit monitoring tool. Tracks keywords, brand mentions and competitors across the
subreddits you choose, scores every match for relevance, and alerts by email, Slack, Telegram or
webhook around the clock. From $29/month per project. Redwatcher has no share-of-voice chart or
report. It gives you the counts, and the division is a calculation you do yourself, in your head
for a quick look or in a spreadsheet for a monthly record.

[Start free](https://app.redwatcher.com/signup) Seven days, no card. From $29 a month after.
[See pricing](/pricing)

## What is share of voice on Reddit, and how is it calculated?

Share of voice is your brand's mentions as a percentage of all the mentions in your category,
where the category is your brand plus the competitors you choose to count. The formula is your
mentions divided by the total, times 100. With made-up numbers: if your brand is mentioned in 12
threads in a month, one competitor in 18 and another in 10, the total is 40, and your share of
voice is 12 ÷ 40 × 100 = 30%. The two competitors have 45% and 25%, and the three shares add up
to 100%.

Four choices decide whether the figure means anything, and they have to stay the same from one
month to the next.

| Choice | What to fix | Why it has to stay fixed |
| --- | --- | --- |
| Which names | Your brand and the same set of competitors, with their spellings | Adding a competitor halfway through lowers every other name's share without anything changing on Reddit |
| Which subreddits | The same list for every name | A subreddit is one of Reddit's communities, such as r/smallbusiness. A name counted in more communities gets more mentions |
| What counts as a mention | All matches whatever their score, or only the threads that reach the score you set | The two give different figures, and mixing them across months makes the trend meaningless |
| What counts as one | Each matching post or comment, or each thread once | A thread with a dozen matching comments counts twelve times one way and once the other |

A match is a new post or comment in one of your subreddits that contains one of your names.
Redwatcher scores each one from 0 to 100, and only the threads that reach the score you set are
sent to you. A thread is one Reddit post together with all the comments under it.

## Step 1: Put your brand and every competitor in one project

Put your brand and all the competitors in the same Redwatcher project, so every name is counted
across the same subreddits in the same checks. A project is one set of keywords, subreddits, score
and alert channels, and Redwatcher charges for each project separately. A keyword is a name or
phrase Redwatcher looks for. Each competitor counts as one keyword against the project's allowance
of 25, 50 or 100, its spellings sit under it and do not use up keywords, and your brand's own name
does not use up a keyword. The inbox, the screen in the app that lists your matches, and the
webhook, a URL you give Redwatcher so it can send each alert there as data, call each of these a
term. A check is one pass over your subreddits,
and Redwatcher runs them around the clock, multiple times every hour.

Add each competitor on the Competitors step of setup, with the spellings people use for it: lower
case, without a space, or under an older name. More about choosing them is in
[how to track competitor mentions on Reddit](/how-to-track-competitor-mentions-on-reddit).

![Redwatcher's setup on the Competitors step, listing six tracked companies with their domains, one opened to show a second spelling, and two suggestions to add](img/product-competitors.png "**Every competitor in the same project as your brand.** Each name carries its own spellings, so a mention written another way still counts for that company.")

## Step 2: Choose the subreddits once

Keep the subreddits where your category is discussed and leave them alone for the period you
measure. Each name is matched in the new posts and new comments of every subreddit on the list, so
the list is the market your share is measured in. A share of voice taken across r/cooking says
something different from one taken across a single brand's own subreddit, and both are fine as
long as you report which one it is.

## Step 3: Decide what counts as a mention

Decide whether every match counts, or only the threads that reach the score you set, and keep that
choice for the whole period. That gives you two ways to count.

**All matches, whatever their score.** Each time a name is written, it counts. This is the raw volume, and it includes
resale listings, job posts and passing mentions.

**Only the threads that reach the score you set.** Only the conversations about your category that
you would want to read count. This figure moves when you change the scoring rules, so note the
score and keep it fixed for the period.

Pick one and write it next to the figure. Use all matches if you want to compare with a count you
made by hand. Use only the threads that reach the score you set if you will build the sheet in
Step 5, because the webhook sends only those.

## Step 4: Count each name in the inbox

Count each name with the inbox filter: set Read state to All, narrow to one term at a time, and
write down each count. The inbox lists your matches as cards, with tabs reading Relevant,
Skipped and All, each with its count. Relevant holds the matches at or above the score you set,
Skipped holds the ones under it, and All holds both.

1. Open **Filter**. Under **When**, pick 7 days, 30 days or All time.
2. Under **Read state**, pick **All**. The inbox starts on **Only new**, and the counts drop as
   you mark threads read, which has nothing to do with Reddit.
3. Under **Narrow to one term**, pick your brand. Write down the count on **All** for all matches,
   or on **Relevant** for the matches that reach the score you set.
4. Pick the next competitor and write down its count, then the next, until every name has one.
5. Add the counts up and divide your brand's count by the total.

Tick **Show only unique threads** in the same filter to count threads instead of comments. A busy
thread can carry a dozen matching comments, and the tick keeps one row per thread, the
highest-scoring one.

![The Redwatcher inbox: a question about non-stick pans scored 96, a thread comparing two brands scored 89 with both brand names as chips, and a resale listing scored 28](img/product-inbox-competitor.png "**One thread, two names.** The comparison thread carries a chip for each brand that matched, which matters when you count the same thread for both.")

The filter files each match under the first term that matched it. A thread like the one above,
naming your brand and a competitor, is counted under one of the two in the filter, while a fair
share of voice counts it for both. The inbox keeps only a project's most recent matches, so on a
busy project All time may not reach back to the day you started. For a monthly record, log every
alert to a sheet through the webhook.

## Step 5: Log every alert to a spreadsheet through the webhook

Send every alert to a sheet through the webhook, where each row lists every name that matched, so
a thread naming two companies counts for both. Each alert carries a field called `matched` that lists
every term from your project that matched. The sheet counts the second kind of mention from Step 3: one row per thread with **One alert
per thread**, one row per post or comment with **Every match**.

1. Connect the webhook to a sheet. [Reddit alerts to Zapier and Make](/reddit-alerts-to-zapier-and-make)
   has the steps and the full list of fields. Zapier, a service that passes data from one app to
   another, lists a *Catch Hook* trigger on its Webhooks by Zapier page, which receives the
   webhook, and a *Create Spreadsheet Row* action on its Google Sheets page, which writes each
   alert as a row. Both were read on 3 October 2026.
2. Map `createdAt`, `subreddit`, `score`, `url` and `matched` into columns, with `matched` joined
   by a comma into one cell.
3. On the Setup screen, the page in the app that holds a project's settings, pick **One alert per
   thread** or **Every match** on the **How often** card. Every channel on the project follows this
   card, so **Every match** also means more messages in Slack or Telegram.
4. At the end of each month, count the rows for each name with COUNTIF. Google's COUNTIF help
   page, read on 3 October 2026, gives the form `COUNTIF(range, criterion)`, says the criterion
   can use `*` to match any run of characters, and says it is not case sensitive. So
   `=COUNTIF(E:E,"*acme*")` counts the rows whose `matched` cell holds AcmeFlow or Acme Flow.
   Pick a part of the name that every spelling of it contains, and put `*` on each side of it. When the spellings share nothing, add one
   COUNTIF per spelling and check the rows that hold two of them.

The sheet starts on the day you connect the webhook. Redwatcher does not resend older threads to
it, so connect it on the first day of the month you want to measure.

| | Inbox filter | Webhook sheet |
| --- | --- | --- |
| What it counts | All matches or only those that reach the score you set | Only what reaches the score you set |
| A thread naming two companies | Counted under the first term that matched | Counted for every name in `matched` |
| How far back | The project's most recent matches | From the day you connect it |

## How long before a share-of-voice figure means something?

About a month. A week holds far fewer threads than a month, so one thread more or fewer can move
every name's share by several points. Day one is often quiet, because Redwatcher reads new threads from the moment setup finishes.

Read the threads
behind a change before you report it. A competitor whose share jumps may have had a price rise, an
outage or a launch, and one thread that a lot of people reply to can change a whole month's figure on its own. When a score is wrong along
the way, you say what was wrong and it becomes a rule. A new rule changes which threads reach the score you
set, so write its date next to the figures, the same as any other change to the setup.

## Why does a share-of-voice figure on Reddit look wrong?

Four things cause it: a name that is a common word, a missing spelling, a total too small to
compare, or a setup that changed between months.

**One name has far more mentions than seems possible.** The name is a common word. Open its
matches in the inbox and look at what they are about. If the Skipped tab is full of threads that use the
word in its everyday sense, that is the problem, and counting only the threads that reach the score you set keeps those out.

**A name has none.** The spelling people use is not on the list, or the subreddits do not discuss
it. Add the spelling, and check the Stats screen, the page in the app that shows how much of each
subreddit was read.

**The total is too small to compare.** Measure over a quarter, or add the subreddits where the category is
discussed and start the count again from that day.

**Two months disagree for no reason.** Something in the setup changed: a competitor added, a
subreddit removed, the score moved, the How often card switched. Write those changes down with the date, next to the figures.

![Redwatcher's Stats screen: a Healthy line, then Read, Matched your terms and Worth acting on for the last 24 hours, and a bar for every check hour by hour](img/product-stats.png "**The Stats screen.** The total matched across all your terms for a period, and whether every subreddit was checked. The total is for every name together, so the split by name comes from the inbox or the sheet.")

[Start free](https://app.redwatcher.com/signup) Seven days, no card. From $29 a month after.
[How keyword tracking works](/reddit-keyword-tracking)

## What does it cost to track share of voice on Reddit, and is there a free way?

Redwatcher costs $29 a month per project for 25 keywords and 25 subreddits, $49 for 50 of each, and
$89 for 100 of each, with a seven-day trial that takes no card, and the free way is to read the
subreddits yourself and keep the tally by hand. Your brand
and every competitor sit in one project, and each competitor counts as one keyword. Redwatcher has
no free plan. Every plan includes every feature, the webhook among them, with no limit on how many
team members you add. Prices from [redwatcher.com/pricing](/pricing), read on 3 October 2026.

Counting by hand goes name by name, and it works for a few small communities and a short period. Redwatcher reads the subreddits around the clock,
multiple times every hour, and sends each alert to the webhook, so a sheet keeps every alert from
the day you connect it. You count the rows for each name and divide your brand's count by the total.

## How this guide was checked

Redwatcher wrote this guide about its own product. On 3 October 2026 we read the prices on
redwatcher.com/pricing, Google's COUNTIF help page, and Zapier's pages for Webhooks by Zapier and
Google Sheets. The filter names, the Setup card and the webhook fields were checked against
Redwatcher's own app on 3 October 2026. We did not build a Zapier workflow or a sheet for this guide. The
screenshots are Redwatcher's own screens with example data, and the share-of-voice figures above
are made up to show the arithmetic. None of them is a measurement.

## Reddit share of voice: questions people ask

### Does Redwatcher have a share-of-voice report?
Redwatcher has no share-of-voice chart or report. The inbox filter counts each name's matches over
7 days, 30 days or all time, and the webhook sends every alert with the terms that matched, so a
spreadsheet can count them. Share of voice is then your brand's count divided by the total for your
brand and the competitors you track, times 100, a calculation you do in a sheet or by hand.

### How do I measure brand mentions against competitors on Reddit?
Put your brand and each competitor in one Redwatcher project, so all of them are matched in the same
subreddits. Then count each name for the same period, either in the inbox filter under Narrow to one
term, with Read state set to All, or in a sheet fed by the webhook. Divide your brand's count by the
total of all the names to get your share.

### Should I count every mention or only relevant ones?
All matches, whatever their score, give raw volume, including resale listings and passing mentions. Counting only the
threads that reach the score you set keeps the conversations worth reading and leaves the noise out.
Either works if it stays the same from month to month. The webhook sends only the threads that reach
the score you set, so a sheet built from it gives the second kind.

### How many competitors should I include?
Share of voice needs the companies a buyer would consider alongside yours, and a figure changes
whenever the set changes, so pick them once for the period. Each competitor counts as one keyword
against the project's allowance of 25, 50 or 100, and its spellings sit under its name. A competitor
added halfway through a month lowers everyone else's share.

### Can I track share of voice in one subreddit?
Yes. Add only that subreddit to the project, and every name is counted only there. The figure then
describes that community and nothing wider, which suits a niche where most of the discussion about
your category happens in one subreddit. Small communities give small totals, so a single thread can move the share
by several points, and a quarter is a better period than a week.

### Can Redwatcher count mentions from before I started?
Redwatcher reads new posts and comments from the moment monitoring starts, so the count begins then.
A share of voice for last year cannot be built from it. The webhook sheet begins on the day you
connect it, and Redwatcher does not resend older threads to it, so start both at the beginning of
the period you want to measure.

/how-to-track-competitor-mentions-on-reddit | How to track competitor mentions on Reddit | Which competitors to track, which of their threads are worth answering, and what to add besides the name.
/how-to-export-reddit-mentions-to-a-spreadsheet | How to export Reddit mentions to a spreadsheet | Sending every alert to a sheet through the webhook, one row per thread.
/how-to-monitor-reddit-for-brand-mentions | How to monitor Reddit for brand mentions | Your own name, its spellings, and the subreddits where it comes up.
/reddit-alerts-to-zapier-and-make | Reddit alerts to Zapier and Make | The webhook, field by field, and the steps to a Google Sheet.
/reddit-keyword-tracking | Reddit keyword tracking | The inbox, its tabs and filter, and what the Stats screen counts.
/pricing | What it costs | The plans, what each one includes, and how keywords and subreddits are counted.

---

*Reddit is a trademark of Reddit, Inc. Redwatcher is not affiliated with or endorsed by Reddit, Inc.*

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