Brand24 review: what $249 a month buys, what each plan adds, and why Redwatcher is the better alternative for Reddit

Updated 20 September 2026

If Reddit is where your customers talk, you pay for all of Brand24's breadth to watch one of its sources.

Redwatcher is a Reddit monitoring tool. Tracks keywords, brand mentions and competitors across the subreddits you choose, scores every match for relevance, and alerts by email, Slack, Telegram or webhook around the clock. From $29/month per project.

What does Brand24 do?

Brand24 collects mentions of the keywords you give it from social networks, news sites, blogs, Reddit and, on its larger plans, LinkedIn, YouTube, TikTok, reviews, newsletters and podcasts, gives each mention a sentiment, and sends alerts by email, Slack, Microsoft Teams and its mobile app. Its home page describes it as an AI social listening tool for protecting brand reputation, and its plan grid adds reports, reach and engagement tracking, and, from the $499 plan, AI events detection and an AI brand assistant. Read from brand24.com and brand24.com/prices on 20 September 2026.

What does Brand24 cost?

$249, $349, $499 or $699 a month billed monthly, or $199, $299, $399 or $599 a month billed annually, and Enterprise from $1,499 a month billed annually. The pricing page opens on annual billing. Read from brand24.com/prices on 20 September 2026.

What does $249 a month buy on Brand24?

Three keywords, 2,000 mentions a month, one user and an update every 12 hours. Brand24's FAQ defines a keyword as any word or phrase you track across the web. So three keywords is a brand, a competitor and one phrase people use when they have the problem you solve. The card lists no reach tracking and no reports beyond the daily and weekly ones. Read from brand24.com/prices on 20 September 2026.

What do Brand24's other sources cost you on Reddit?

The whole allowance, because Brand24 counts a mention from any source against the same monthly number. Its FAQ defines a mention as a single result from a social post, a blog post, a message board post or a news article, and a product name that gets a lot of Instagram mentions uses up the allowance you wanted for Reddit. Past the limit, its FAQ says it never charges more than the plan and contacts you about an upgrade. Reddit also refreshes only as often as the plan does. Read from brand24.com/prices on 20 September 2026.

Why Redwatcher is the better Brand24 alternative for Reddit

1. Twenty-five keywords for $29, not three for $249. On Brand24, three keywords cost $249 a month and 25 keywords is the $699 Business plan. Redwatcher's $29 plan watches 25 subreddits for 25 keywords, and the two larger plans are $49 for 50 and $89 for 100.
2. The same speed on every plan. Brand24 updates every 12 hours on its $249 plan, every hour at $349, and in real time from $499. Redwatcher checks every subreddit you track around the clock, multiple times every hour, on every plan.
3. No mention allowance to share. Brand24's $249 plan includes 2,000 mentions a month across every source it watches. Redwatcher sends what scores above your bar and puts the rest under Skipped, where you can still read them, and none of it costs extra.
4. A score from 0 to 100 with the reason, on every plan. Brand24's grid lists AI sentiment on every plan and lets you sort mentions by how important they are. It does not list a relevance score, and its pricing page lists no reason attached to a mention. Redwatcher writes the reason under every thread. Under one thread the reason reads "A buying decision in progress, with the requirements and the budget stated", and that thread scores 94. When a score is wrong, you say what was wrong, and it becomes a rule that every later match is judged against.
5. Unlimited team members on the entry plan. Brand24's $249 plan is one user, and unlimited users start at $349. On Redwatcher every plan has unlimited team members, and each client or brand is its own project with its own keywords, subreddits, rules and alert channels.

Redwatcher watches Reddit only and has no plan at $0: the trial is seven days with no card. Read from brand24.com/prices and redwatcher.com/pricing on 20 September 2026.

Brand24 vs Redwatcher, side by side

Read from brand24.com/prices and redwatcher.com/pricing on 20 September 2026.

Which one to pick

Redwatcher, if Reddit is the platform you care about. The ranked list scores every tool in this category at its entry price, and Reddit brand monitoring explains how Redwatcher watches a brand, its spellings and its competitors.

How do you move from Brand24 to Redwatcher?

Copy your keywords out of Brand24, including the spellings and competitor names that did not fit into three keywords, and paste them into Redwatcher. Give it your website address and it proposes the subreddits to watch, then set the score you want to be alerted above and pick email, Slack, Telegram or a webhook. Run both for the week of the trial and compare what each one sends before Brand24's next bill. Read from brand24.com/prices on 20 September 2026.

What other questions do people ask about Brand24?

What is Brand24?

Brand24 is a media monitoring tool that collects mentions of your keywords from Facebook, Instagram, X, news, blogs, Reddit and, on its larger plans, LinkedIn, YouTube, TikTok, reviews and podcasts, gives each mention a sentiment, and sends alerts by email, Slack, Microsoft Teams and its mobile app. Its home page calls it an AI social listening tool. It starts at $249 a month for three keywords. Redwatcher watches Reddit for 25 keywords at $29. Read from brand24.com and brand24.com/prices on 20 September 2026.

How much does Brand24 cost?

Brand24 costs $249 a month for Individual, $349 for Team, $499 for Pro and $699 for Business, billed monthly, or $199, $299, $399 and $599 a month billed annually, with Enterprise from $1,499 a month billed annually. The plans carry 3, 7, 12 and 25 keywords and 2,000, 10,000, 40,000 and 100,000 mentions a month. Redwatcher costs $29 a month per project. Read from brand24.com/prices and redwatcher.com/pricing on 20 September 2026.

Does Brand24 have a free trial?

Yes, Brand24 has a 14-day free trial with no card, and there is no plan at $0. After the trial the plans start at $249 a month, or $199 a month billed annually, for three keywords. Redwatcher has no plan at $0 either: the trial is seven days with no card, then $29 a month per project for 25 keywords and 25 subreddits. Read from brand24.com/prices and redwatcher.com/pricing on 20 September 2026.

How many keywords does Brand24 include?

Brand24 includes 3 keywords on its $249 plan, 7 at $349, 12 at $499 and 25 at $699, and a custom count on Enterprise. Its FAQ defines a keyword as any word or phrase you track across the web, and says the more keywords you want, the higher the plan. Redwatcher includes 25 keywords at $29, 50 at $49 and 100 at $89, and a competitor you track counts as one keyword. Read from brand24.com/prices and redwatcher.com/pricing on 20 September 2026.

Does Brand24 monitor Reddit?

Brand24 monitors Reddit on every plan, and its grid ticks Reddit for Individual, Team, Pro, Business and Enterprise alike. Reddit shares the plan's keywords and its monthly mentions with Facebook, Instagram, X, the news and blogs, so there is no separate Reddit allowance, and it updates every 12 hours on the $249 plan. Redwatcher watches Reddit only, in the subreddits you name, and checks around the clock on every plan. Read from brand24.com/prices on 20 September 2026.

How often does Brand24 update?

Brand24 updates every 12 hours on its $249 Individual plan, every hour on the $349 Team plan, and in real time on Pro at $499, Business at $699 and Enterprise, according to its plan cards. Redwatcher checks every subreddit you track around the clock, multiple times every hour, on every plan including the $29 one. Read from brand24.com/prices on 20 September 2026.

What happens when you go over Brand24's mention limit?

Brand24's FAQ says it never charges more than the price of the plan you chose, and that if your account collects more mentions than the plan permits it contacts you to talk about an upgrade. The limits are 2,000 mentions a month at $249, 10,000 at $349, 40,000 at $499 and 100,000 at $699, across every source. Redwatcher has no mention allowance and no charge per mention. Read from brand24.com/prices on 20 September 2026.

Does Brand24 send alerts to Slack?

Brand24 lists Slack and Microsoft Teams integrations, custom email notifications, storm alerts and mobile push notifications on every plan, from the $249 Individual plan up. Redwatcher delivers alerts by email, Slack, Telegram and a signed webhook on every plan, including the $29 one, and Redwatcher sends only the matches above the score you set. Read from brand24.com/prices on 20 September 2026.

Does Brand24 score mentions for relevance?

Brand24's plan grid lists AI sentiment analysis on every plan, sorting by a mention's importance, and AI events detection and an AI brand assistant from the $499 plan. It does not list a relevance score or a reason attached to a mention. Redwatcher scores every post and comment from 0 to 100 with the reason written under the thread, on every plan, and a correction becomes a scoring rule. Read from brand24.com/prices on 20 September 2026.

Is Brand24 good for agencies?

Brand24's $249 plan has one user and its plans from $349 have unlimited users, and it lists white-labelled reports from the $499 plan, with its keyword and mention allowances shared by every client on the account. On Redwatcher each client is a project of its own from $29 a month, with its own keywords, subreddits, rules and alert channels, and unlimited team members on every plan. Read from brand24.com/prices and redwatcher.com/pricing on 20 September 2026.

What is the best Brand24 alternative for Reddit?

Redwatcher. It watches 25 keywords in 25 subreddits for $29 a month, where Brand24's $249 plan has three keywords and 2,000 mentions a month across every source it watches and its 25-keyword plan is $699. Every match is scored from 0 to 100 with the reasons, there is no charge per mention, and email, Slack, Telegram and a signed webhook are on every plan. Read from brand24.com/prices and redwatcher.com/pricing on 20 September 2026.

Does Redwatcher have a free plan?

Redwatcher has no plan at $0. The trial is seven days with no card, and after it the plans are $29 a month per project for 25 keywords and 25 subreddits, $49 for 50 keywords and 50 subreddits, and $89 for 100 of each. Every feature is on every plan, including scoring, email, Slack, Telegram and webhook alerts, and unlimited team members. Read from redwatcher.com/pricing on 20 September 2026.

What is the difference between Brand24 and Redwatcher?

Brand24 watches Facebook, Instagram, X, news, blogs, Reddit and more from one allowance of keywords and mentions, gives every mention a sentiment, and starts at $249 a month for three keywords updated every 12 hours. Redwatcher watches Reddit only, in the subreddits you choose, scores every match from 0 to 100 with the reasons, checks around the clock on every plan, and starts at $29 a month per project for 25 keywords. Read from brand24.com/prices and redwatcher.com/pricing on 20 September 2026.

Redwatcher is not affiliated with Brand24.