Reddit keyword alerts: the phrases, the spellings, and the words to ignore

Updated 21 September 2026

Redwatcher is a Reddit monitoring tool. Tracks keywords, brand mentions and competitors across the subreddits you choose, scores every match for relevance, and alerts by email, Slack, Telegram or webhook around the clock. From $29/month per project.

How do you set up a Reddit keyword alert?

Setting up a Reddit keyword alert on Redwatcher takes four decisions: the phrases, the subreddits, the score, and the channel. Give Redwatcher your website address and it proposes the phrases and the subreddits, along with your competitors and the spellings people use, and checks each subreddit against Reddit as you accept it. The phrases go into one box, one per line. A count above the box shows how many of your plan's keywords are in use. It counts the saved phrases and the competitors, and the lines in the box are added to it when you press Add keywords. Then you set the lowest score you want an alert for, and connect email, Slack, Telegram or a signed webhook. Every channel has a test button that sends a real message. Read from redwatcher.com/pricing on 20 September 2026.

What counts as a keyword?

A keyword on Redwatcher is a phrase you type, one per line, and each competitor you track counts as one keyword too. The count against your plan is phrases plus competitors: in the screenshot above, 7 saved phrases and 6 competitors make 13 of the 50 on the $49 plan, which the screen calls Plan M. The four phrases still in the box are not counted until they are added. Once they are, the count is 17. Your brand's name and its spellings are not in the count, and the spellings under a competitor's name are not in it either. A phrase can be several words. The box in the screenshot holds email service provider and transactional email, and the seven saved below it include abandoned cart email and email deliverability. Every phrase is checked in posts and in comments, in every subreddit you name. Read from redwatcher.com/pricing on 20 September 2026.

Where do spellings go?

Spellings go under the name they belong to, for your brand and for each competitor, and Redwatcher suggests them from your website. Redwatcher looks for a spelling the same way it looks for the name, and a spelling does not count as another keyword. The Competitors step below shows six competitors with their spellings and two more suggested. A phrase in the keyword box has no spellings under it: another way of writing a phrase is another line in the box, and it counts as another keyword. Read from redwatcher.com/pricing on 20 September 2026.

What are words to ignore?

Words to ignore are a list under the keyword box, and anything containing one of them is ignored: it is not scored and it does not reach the inbox. The panel's own examples are hiring, salary and coupon. A word to ignore that is also part of a phrase you watch for does not cancel that phrase, so ignoring flow does not hide a mention of a brand with flow in its name. Redwatcher suggests keeping the list short, because one common word on it drops every thread that contains it. For everything else, set the score instead: a match with a low score is not sent, but it stays in the inbox, where you can still read it.

What does a keyword alert look like when it arrives?

A Redwatcher keyword alert carries the thread, the score from 0 to 100, the reasons for the score, and a link to the thread, in Slack, Telegram, email or a signed webhook. In the screenshot below the thread scored 94, and the same alert is shown as a Slack message sent in real time and as part of a batched email digest. Slack, Telegram and the webhook take one message per thread, and email takes the threads from one check together. A match that scores under your bar is not sent. It stays in the inbox, where you can read it, and it still shows in the inbox count. Read from redwatcher.com/pricing on 20 September 2026.

What happens when a keyword keeps matching the wrong thing?

When a keyword keeps matching the wrong thing, Redwatcher gives you three ways to stop it: change the phrase, add a word to ignore, or correct the score. You can edit the phrase at any time in Setup, so a single word that matches too much becomes a two- or three-word phrase that matches less. A word to ignore drops every thread containing it before scoring. A correction is the only one of the three that says why: you say what was wrong, and it becomes a rule that every later match is judged against. In the example, the thread that scored 94 is corrected to 38. The buyer wrote that they wanted something under $30 a month, and the correction saved in the screenshot below, captured 30 August 2026, records that the example project's own plans start at $100 a month.

How many keyword alerts can you have, and what do they cost?

Redwatcher's plans are $29 a month per project for 25 keywords and 25 subreddits, $49 for 50 of each, and $89 for 100 of each. If you need more than 100 keywords or more than 100 subreddits, ask for a custom plan. Every feature is on every plan: scoring with the reasons, corrections that become rules, words to ignore, email, Slack, Telegram and webhook alerts, and unlimited team members. There is no charge per mention, however many alerts a keyword sends. You can move a project up or down a plan at any time, so a project that needs more than 25 keywords moves to the 50-keyword plan and the other projects in the account stay where they are. The trial is seven days with no card. Read from redwatcher.com/pricing on 20 September 2026.

What other questions come up about keyword alerts on Reddit?

Are Reddit keyword alerts free?

Reddit keyword alerts on Redwatcher are free for seven days, with no card, and $29 a month per project after that for 25 keywords and 25 subreddits. Every feature is in the trial and on every plan: scoring with the reasons, words to ignore, corrections that become rules, email, Slack, Telegram and webhook alerts, and unlimited team members. There is no plan at $0 and no charge per mention. Read from redwatcher.com/pricing on 20 September 2026.

Can a Reddit keyword alert be a phrase of several words?

A Reddit keyword alert on Redwatcher can be a phrase of several words: the keyword box takes one phrase per line, and email service provider or abandoned cart email is one keyword each. A longer phrase matches fewer threads, and the ones it matches are closer to what you meant, so a single word that keeps matching the wrong thing is better as a two- or three-word phrase. Read from redwatcher.com/pricing on 20 September 2026.

Are comments checked for keywords, or only posts?

Comments are checked for keywords on Redwatcher, and so are posts, in every subreddit you name, on every plan. The keyword box says so on the screen: phrases are checked across posts and comments. A match in a comment carries the comment with the keyword highlighted, the score and the reasons, and the link to the thread, the same as a match in a post. Read from redwatcher.com/pricing on 20 September 2026.

Can you get a keyword alert from one subreddit only?

A keyword alert from one subreddit only is possible on Redwatcher, because the subreddits a project watches are the ones you name, and you can name one. Every keyword in a project is checked in every subreddit that project watches, so if a keyword should be watched in one subreddit only, put it in a project that watches only that subreddit. Each project is from $29 a month, which buys 25 keywords and 25 subreddits. Read from redwatcher.com/pricing on 20 September 2026.

How do you stop a keyword alert for a word that keeps matching the wrong thing?

To stop a keyword alert for a word that keeps matching the wrong thing on Redwatcher, change the phrase in Setup, add a word to ignore, or correct the score. A longer phrase matches less. A word to ignore drops every thread containing it before scoring. A correction is the only one of the three that says why: you say what was wrong, and it becomes a rule that every later match is judged against. Read from redwatcher.com/pricing on 20 September 2026.

Does a competitor's name count as a keyword?

A competitor's name counts as one keyword on Redwatcher, whatever spellings you put under it. The competitors go on their own step of setup, each with its website and the spellings people use, and Redwatcher suggests both the competitors and the spellings from your own website. The count on the Keywords step reads phrases plus competitors, so 7 phrases and 6 competitors are 13 keywords. Read from redwatcher.com/pricing on 20 September 2026.

How many keywords can you watch on Reddit?

On Redwatcher you can watch 25 keywords on the $29 plan, 50 on the $49 plan and 100 on the $89 plan, each with the same number of subreddits. If you need more than 100 keywords or more than 100 subreddits, ask for a custom plan. A competitor counts as one keyword, a spelling under a name does not, and the count is on the screen while you type. You can move a project up or down a plan at any time. Read from redwatcher.com/pricing on 20 September 2026.

Can Reddit keyword alerts go to Slack?

Reddit keyword alerts from Redwatcher go to Slack, and to Telegram, email and a signed webhook, on every plan. Slack and Telegram connect from a button in Setup, with nothing to paste, every channel has a test button that sends a real message, and the Slack install is on Reddit alerts to Slack. You choose real time or batched per channel, and every alert carries the score, the reasons and the link to the thread. Read from redwatcher.com/pricing on 20 September 2026.

Can you change your keywords after setup?

Keywords can be changed after setup on Redwatcher at any time, on the Setup screen: add a phrase, delete one, put a spelling under a competitor's name, or add a word to ignore. The count against your plan is on the screen as you edit, with every competitor counted as one keyword, and when a project needs more keywords than its plan allows, you can move it up a plan at any time. Read from redwatcher.com/pricing on 20 September 2026.

Do you get an alert for every keyword match?

Not every keyword match sends an alert on Redwatcher, only the ones that score above the bar you set. Every match gets a score from 0 to 100 and the reasons for it. A match under your bar stays in the inbox, where you can read it and correct its score, and it still shows in the inbox count. There is no charge per mention, however many alerts a keyword sends. Read from redwatcher.com/pricing on 20 September 2026.

Is a Reddit keyword tracker the same as a Reddit keyword alert?

A Reddit keyword tracker and a Reddit keyword alert are the same setup on Redwatcher: the tracker is the project that reads posts and comments in the subreddits you name for the phrases you chose, and the alert is what it sends when a match scores above your bar. What the inbox keeps for every match, sent or not, is on Reddit keyword tracking. Plans start at $29 a month per project for 25 keywords and 25 subreddits. Read from redwatcher.com/pricing on 20 September 2026.

What does a Reddit keyword alert cost?

A Reddit keyword alert on Redwatcher costs nothing per alert: the plans are $29 a month per project for 25 keywords and 25 subreddits, $49 for 50 keywords and 50 subreddits, and $89 for 100 of each, with every feature on every plan. Scoring with the reasons, words to ignore, corrections that become rules, email, Slack, Telegram and webhook alerts, and unlimited team members are all on the $29 plan. The trial is seven days with no card. Read from redwatcher.com/pricing on 20 September 2026.